Market Entry
Background
A global pharmaceutical manufacturer requested assistance in creating a market entry strategy for an orphan pain indication.
Approach & Recommendation
In depth KOL interviews and web surveys, along with extensive secondary research was undertaken to understand the market potential. Furthermore, the regulatory and pricing environment specific to orphan products were assessed.
Results
The client gained insight into the market potential through current physician attitudes and understanding of the orphan indication, as well as the pricing and market access landscape of orphan designated products.
Strategy & PMI
Background
A private equity firm that had acquired a golf equipment company requested assistance in strategy development and operation optimizing, including brand positioning and supply chain optimization.
Approach & Recommendation
We performed competitor and consumer analyses assessing the key strengths and weaknesses of each brand. At the same time, we looked into factory throughput and the purchase cycle to look for ways to measure and increase efficiency. We recommended to focus on target customers by removing extensive SKU products and sending a clear branding message. We also recommended to acquire the third-party factory that heavily relied on the client’s orders.
Results
Analysis showed the client would gain extensive benefits on the cost side by reducing SKU products, and at the same time gain additional customers consequently due to their targeted branding. In addition, the client would benefit from acquiring the third-party factory to break even within several years.